ASK & EMBLA'S HOLIDAY SPECIAL
eCommerce, Holiday Collection Campaign, Email Marketing
Scope
Ahrefs, YouTube Content Analytics, Facebook Community
Tools
Brand
Ask & Embla
The Holiday Special Sale for the Ask & Embla Circle. This year end festivity was specially curated to commemorate in our personal way— new collections, gift guides, markdowns & more.
Advent Cal
Marketing Strategist & Sale Analyst: Enveloped 12 exclusive treats for the Circle through the signature advent calendar. A platform we hinged on to weave some of our priorities— clearing overstocked products, campaigning new arrivals & smashing targets.
Gift Guides
Content Strategist: Categorising a mixture of bestsellers, slow movers & designs unique to us in delectable options. Creating convenient purchase journeys for the hectic season.
Campaign Management: Led a cross-departmental project to develop our gift guides. Merchandising selection, marketing goals, and asset creation were managed across Gantt charts, daily checklists, and blocker solving.
Sale Campaign Lead & Management: Project management of over 10 sale campaigns, specialising in tiered sale mechanics after revenue and target calculations. Proficient in tracking projects across long timeframes and ensuring timelines are met efficiently.
How I Approach Campaigns
This campaign was built by connecting a few things that already made sense based on how people shop during the holidays.
The advent calendar created a reason to come back daily.
The gift guides made it easier to narrow down choices.
The sale tiers were structured to encourage higher spend without making the offer feel inaccessible.
Each part was designed with a specific role in mind, rather than treating them as separate campaign elements.
I tend to approach campaigns this way. I look at where people get stuck in the buying process, then build around that instead of starting from scratch.