Marketing Operations & Campaign Coordination Specialist

A Reliable Second Hand for Marketing Execution

Work with me

Hi, I’m Jennelle Lo 🤍

I Turn Ideas into Actionable Strategies

I bring four years of hands-on experience supporting CEOs and marketing teams through reliable execution and operational support. I am used to owning campaign coordination, managing marketing systems, handling QA and reporting, and supporting leadership with clarity and follow-through.

My strength is not just in planning, but in ensuring execution and outcomes align with defined KPIs, timelines, and business goals.

Always Learning, Always Leveling Up

I'm currently working toward my CAPM certification and learning workflow automation so I can bring more than just execution to a team. My goal is to eventually move into a marketing operations lead role where I can build the systems and processes that help campaigns run more efficiently.

See projects

Core Expertise

✔️ Plan and execute omnichannel campaigns across email, social, paid, and web — from product launches to sales promotions

✔️ Coordinate deliverables across teams and stakeholders to keep projects on track and on deadline

✔️ Track campaign performance and analyze data to support lead generation and ecommerce growth

Campaign Management & Coordination

✔️ Manage CRM, email platforms, tagging, and workflows

✔️ Create, schedule, and manage content across platforms while maintaining brand consistency

✔️ Handle customer-facing communications and support to ensure a smooth post-campaign experience

Marketing Operations & Systems

✔️ Partner with founders and marketing leads to move projects from brief to completion

✔️ Translate strategy into clear tasks, timelines, and priorities

✔️ Operate independently with high accountability and ownership

Project & Stakeholder Management

Skills & Tools

AI & Workflow Automation
Streamline repetitive marketing tasks and build smarter workflows.

Social Media Marketing and Facebook Ads
Campaign execution, optimisation, and performance monitoring.

Reporting & Analytics
Data tracking, performance reporting, and actionable insights.

Branding & Creatives Direction
Creative briefs, asset coordination, and alignment across campaigns.

Email Marketing
Email campaigns, automations, segmentation, and lifecycle nurturing.

Content Writing
Campaign copy, internal documentation, and messaging support.

Basic Website Development and Management
CMS management, content updates, launch support, and Shopify store management.

Community Management & Customer Support
Managing customer interactions, resolving inquiries, and building brand loyalty through platforms like Gorgias.

Video Editing
Basic video editing for campaign and content support.

See case study

Testimonials

  • “Jennelle works fast to understand your pain points and start fixing them. She helped us with our overall social media growth, product launch, website development, and client acquisition from sratch. Grew our FB group to 4000 in 3 months. She responds well on challenges, she's organized, and doesn't tolerate mistakes. ”

    Dr. Ariel Tolentino, Founder - Tolentino NP Reviews

  • “Jennelle is a marketing and communications whiz who is entirely authentic with a comfortable and engaging style. She is exactly what ever brands need to take their organization to the next level and I highly recommend her.”

    Christopher Kummer PhD, Founder & President - IMAA

  • "I saw in Jennelle a kindred spirit: she loves marketing and is very bright, takes on challenges with ease and has initiative, or is able to work with little supervision. So when the chance came for me to hire her for a full time role, I didn't hesitate at all and took her on. I have been blessed to have someone like Jennelle working under me, as I, too, have learned ang grown from the experiences we've shared working together."

    Iggy Javellana, Country Manager and Head of Marketing Services

Certificates

FAQ

  • I’ve worked with US-based and international companies across ecommerce, education, and professional services. My roles typically involve supporting marketing teams and leadership by coordinating campaigns, managing systems, and ensuring execution aligns with business goals.

  • Campaign performance is tracked against clearly defined KPIs such as engagement, conversions, retention, and revenue impact. I manage reporting and QA across tools like Google Analytics, Klaviyo, and CRM platforms to ensure leadership has clear visibility into performance and next steps.

  • I adapt quickly to existing systems, processes, and priorities. I’ve worked across different team structures and environments, and I focus on understanding how a team operates so I can support execution, improve workflows, and add value without disruption.

  • I’m best suited for roles focused on marketing operations, campaign coordination, and execution support, including Marketing Operations Coordinator, Campaign Manager, Administrative Assistant, and Marketing Coordinator roles.