Marketing Operations & Campaign Coordination Specialist
A Reliable Second Hand for Marketing Execution
Hi, I’m Jennelle Lo 🤍
I Turn Ideas into Actionable Strategies
I bring four years of hands-on experience supporting CEOs and marketing teams through reliable execution and operational support. I am used to owning campaign coordination, managing marketing systems, handling QA and reporting, and supporting leadership with clarity and follow-through.
My strength is not just in planning, but in ensuring execution and outcomes align with defined KPIs, timelines, and business goals.
Always Learning, Always Leveling Up
I'm currently working toward my CAPM certification and learning workflow automation so I can bring more than just execution to a team. My goal is to eventually move into a marketing operations lead role where I can build the systems and processes that help campaigns run more efficiently.
Campaign Management & Coordination
Plan and execute omnichannel campaigns across email, social, paid, and web — from product launches to sales promotions
Coordinate deliverables across teams and stakeholders to keep projects on track and on deadline
Track campaign performance and analyze data to support lead generation and ecommerce growth
Marketing Operations & Systems
Manage CRM, email platforms, tagging, and workflows
Create, schedule, and manage content across platforms while maintaining brand consistency
Handle customer-facing communications and support to ensure a smooth post-campaign experience
Project & Stakeholder Management
Partner with founders and marketing leads to move projects from brief to completion
Translate strategy into clear tasks, timelines, and priorities
Operate independently with high accountability and ownership
Core Expertise
Skills & Tools
AI & Workflow Automation
Streamline repetitive marketing tasks and build smarter workflows.
Branding & Creatives Direction
Creative briefs, asset coordination, and alignment across campaigns.
Basic Website Development and Management
CMS management, content updates, launch support, and Shopify store management.
Social Media Marketing and Facebook Ads
Campaign execution, optimisation, and performance monitoring.
Email Marketing
Email campaigns, automations, segmentation, and lifecycle nurturing.
Community Management & Customer Support
Managing customer interactions, resolving inquiries, and building brand loyalty.
Reporting & Analytics
Data tracking, performance reporting, and actionable insights.
Content Writing
Campaign copy, internal documentation, video scripts, and messaging support.
Video Editing
Basic video editing for campaign and content support.
Certificates
FAQ
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I’ve worked with US-based and international companies across ecommerce, education, and professional services. My roles typically involve supporting marketing teams and leadership by coordinating campaigns, managing systems, and ensuring execution aligns with business goals.
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Campaign performance is tracked against clearly defined KPIs such as engagement, conversions, retention, and revenue impact. I manage reporting and QA across tools like Google Analytics, Klaviyo, and CRM platforms to ensure leadership has clear visibility into performance and next steps.
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I adapt quickly to existing systems, processes, and priorities. I’ve worked across different team structures and environments, and I focus on understanding how a team operates so I can support execution, improve workflows, and add value without disruption.
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I’m best suited for roles focused on marketing operations, campaign coordination, and execution support, including Marketing Operations Coordinator, Campaign Manager, Administrative Assistant, and Marketing Coordinator roles.